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Posts in Category Instagram

When Is Instagram Stories Better Than Snapchat?

Unless you’ve been secluded from the internet the past eight months, you know that Instagram has cloned Snapchat with their very own Instagram Stories. It’s like they say, “If you can’t beat them, join them.” And now, ‘beat them’ is exactly what Instagram appears to be doing. In fact, since Stories release last year, Snapchat’s growth has slowed by 82 percent. While there’s no evidence Instagram Stories was the cause, there is high correlation between the popularity of Stories and… continue reading

Instagram Round Up: Our Favorite Accounts This Month

In the past year Instagram has steadily pushed its way to the top as one as one of social media’s most popular sites. Instagram has progressed past being a platform for teens to post their pouts and instead evolved into an editorial outlet for brands to boast their image. There are so many brands with diverse personalities making Instagram work for them that here at Social Media Beast, we were inspired to compile a list of our favorites from an… continue reading

Take a Spin On Instagram’s New Carousel

Last month the new Instagram update was unveiled, a new carousel post feature, allowing users to add up to ten photos and videos to a single post. This move comes almost two years after Instagram first released the photo carousel for advertising. Users will now find an option to select up to ten photos and videos when they go to create a new post on Instagram. The carousel also gives users the ability to tag other accounts in each image,… continue reading

Slaying Instagram: 4 Ways Beauty Influencers Find Success

Highlighter wasn’t the only thing shining bright this past year. As of 2016, the cosmetic industry’s annual revenue has risen to an all-time high of 62.46 billion dollars, due in large part to social media and online video. From teaching us how to chisel our faces to perfection, to giving ‘baking’ a whole new meaning, beauty has taken social by storm thanks to its beauty influencers. With over 600 million monthly users worldwide and a brand engagement rate 10 times… continue reading

Becoming an Instagram Guru: 4 Ways Fitness Accounts Find Success

Since its inception in 2010, Instagram has become a world comprised of 80 million posts each day racking in 3.5 billion likes per day. In fact, 30% of people that use the internet at all have accounts and 60% of those users log on daily. Needless to say, it’s a pretty powerful and popular network. With that being said, the platform is much more than a collection of selfies and expert filter usage. It is a place where brands leverage… continue reading

What We Can Learn From Famous Pets on Instagram

Pet accounts on Instagram are too big and too much of a sensation to ignore. In fact, there are a lot of valuable lessons in studying pet Instagram accounts that you can apply to your social media content! We know how that sounds, but hear us out. There truly is a lot to study about successful social media marketing from pet accounts on Instagram. There are many pet accounts on Instagram, some of which have the equivalent of popularity as your favorite… continue reading

Who Does it Better? Snapchat vs. Instagram Stories

On August 2nd, 2016 Instagram added a new feature titled, ‘Stories’. Instagram Stories allows users and brands to post timely photos and videos that disappear within 24 hours… making the feature remarkably similar to Snapchat. That’s not the only similarity between the platforms, so we decided to investigate and put together a compare and contrast between the two. How They’re The Same…   Time is waiting, we only got 10 seconds to save the world Bad Madonna joke aside, both platforms… continue reading

Win or Lose: The Do’s and Don’ts of Social Media Contests

Social media is a fantastic way to brand yourself, get your business noticed, showcase your products, and much more. Through many different apps and outlets, reaching your target audience is only a photo, status, or double tap away. But how do you further incentivize audiences to interact and gain brand awareness? Easier said than done, but many social media users find success through the use of contests. Sweepstakes, contests, and promotions may be exactly the boost you, your business, and… continue reading

Instagram for Business: New Changes and What They Mean for Your Brand

500 plus million users, more than 300 million daily active users with 80% of them being outside the US, and over 95 million posts per day, there is no wonder why Instagram is the reigning champion among the social media realm. This photo and video sharing app is more than a simple “like and follow you friends” tool, but also a tool used by brands and business globally to increase and raise brand awareness, generate business, and engage with consumers…. continue reading

Pay to Play: The New Features of Instagram Advertising

Have you been keeping up with Instagram’s latest updates? 2016 has been a busy year for the popular mobile photo-sharing, video-sharing, and social networking app. Just last week, Instagram overhauled its logo design from the retro-looking camera icon that has held sway on home screens for years, into a new icon vector rendered in a swirl of sunset colors and flat design aesthetic (the Internet was less than enthused about the new look – lots of memes deployed). In March,… continue reading

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