Posts in Category Snapchat

When Is Instagram Stories Better Than Snapchat?

Unless you’ve been secluded from the internet the past eight months, you know that Instagram has cloned Snapchat with their very own Instagram Stories. It’s like they say, “If you can’t beat them, join them.” And now, ‘beat them’ is exactly what Instagram appears to be doing. In fact, since Stories release last year, Snapchat’s growth has slowed by 82 percent. While there’s no evidence Instagram Stories was the cause, there is high correlation between the popularity of Stories and… continue reading

Who Does it Better? Snapchat vs. Instagram Stories

On August 2nd, 2016 Instagram added a new feature titled, ‘Stories’. Instagram Stories allows users and brands to post timely photos and videos that disappear within 24 hours… making the feature remarkably similar to Snapchat. That’s not the only similarity between the platforms, so we decided to investigate and put together a compare and contrast between the two. How They’re The Same…   Time is waiting, we only got 10 seconds to save the world Bad Madonna joke aside, both platforms… continue reading

Put a Filter On It: Using Snapchat Geofilters for Your Business’ Next Event

What do venues, neighborhoods, and restaurants all have in common? They (plus any other location Snapchat users congregate) can have a Snapchat Geofilter! There are two types of Snapchat Geofilters: community and on-demand. Think parks, schools, landmarks, and such for the community-based filters. Meanwhile, businesses, special events, and the like live in the on-demand category where branding and logos are a go. So yes, even the mom-and-pop store around the corner can use this feature. Not to mention your nephew,… continue reading


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