Posts in Category Social Media Marketing

Social Media Metrics That Matter

Whether it’s posting selfies on Facebook or showing off your latest culinary creation on Instagram, everybody loves social media. Sure, it’s a heck of a lot of fun, but how do you take something like social media and turn it into effective marketing? You may be surprised to learn that there is a lot of data behind what works and what doesn’t when it comes to social media marketing. This is commonly referred to as social media metrics, or the… continue reading

The Power of Testimonials on Social Media

In today’s media landscape, we are constantly being advertised to, and this naturally leads to a healthy skepticism among consumers. You may be an excellent advertiser, a master of marketing lingo, stellar at contacting your core demographic and pushing boundaries with your social campaigns, but without the power of testimonials, your brand will be lost in the noise. Why? Because people trust each other more than they trust your brand. Customer testimonials are unique in that they aren’t self-promotional. They’re… continue reading

Clips: What You Need to Know about Apple’s Latest Video Editing App

Last month Apple debuted Clips, a new video-making app exclusive to iOS.  Described by TechCrunch as “a dead simple solution for those who don’t have the time, skill set or desire to fiddle with Final Cut or even iMovie,” Clips provides iPhone users with a stand alone app to make video edtis for quick, clean, and creative video-making. [Image Credit: Apple] Clips definitely shares a likeness to social media moguls Instagram and Snapchat by allowing users to cut together images… continue reading

Make the Most of Email Marketing: 5 Benefits of Email Automation

Everyone knows all about email marketing or do they? It seems like a pretty simple concept you build your list, craft the perfect email and send it to everyone on the list. Once you do this you sit back and wait for the money to start rolling in. How hard could it be, right? Actually, what I just described is more email blasting, which may or may not reap the results you desire. This is one tactic among many others…. continue reading

Small Business Marketing Ideas to End the Quarter Strong

  Well, you blinked, and just like that Q1 is coming to a close. Time to prepare those quarterly reports to send to management. But wait! Before you open up that wrap up report, you still have a few more days in the month and plenty of time to get in those extra leads and conversions. That’s right you can still implement some creative marketing ideas for your small business. Start with a quarterly assessment. Mark it on your calendar… continue reading

Take a Spin On Instagram’s New Carousel

Last month the new Instagram update was unveiled, a new carousel post feature, allowing users to add up to ten photos and videos to a single post. This move comes almost two years after Instagram first released the photo carousel for advertising. Users will now find an option to select up to ten photos and videos when they go to create a new post on Instagram. The carousel also gives users the ability to tag other accounts in each image,… continue reading

No Luck Needed: Successful St. Patrick’s Day Social Campaigns

St. Patrick’s Day is everyone’s favorite drinking holiday here in The Windy City, and we here at Social Media Beast intend to celebrate! Whether it’s attending the Chicago River Dye and Parade, or maybe just relaxing with some friends at our favorite Irish pub, there are a million ways to have fun around town. Being social media marketers, however, also means that we have a job to do: successfully promote brand’s products and services using St. Paddy’s Day as leverage…. continue reading

A How To Guide for Planning Your Social Media Goals

With 78% of Americans owning a social media profile, it’s now essential for businesses to incorporate social media as part of their marketing strategy. When used effectively, social media marketing can grow your business by increasing brand awareness, engaging with potential customers, and increasing sales. Your company needs to establish highly targeted and specific goals to leverage social media marketing. Follow this guide to learn how to plan your social media goals:   1. Use SMART Goals to Determine Objectives… continue reading

Time to Understand ROI in Social Media Marketing

When it comes to digital marketing, one of the most difficult things for business owners and marketers is to measure the ROI in their social media efforts. By now, brands and businesses realize social media is not optional – but critical – to tracking different interactions with potential customers and loyal fans. However, while you know social media is pertinent to the marketing mix, if you feel like you’re throwing money into a black hole – you’re not alone. Start by… continue reading

Social Media Marketing: Discuss the Championship Game Without Getting a Cease and Desist

As January comes to a close, we rapidly approach one of the most watched and anticipated televised events of the year. It’s a big football game that is known for flashy halftime shows, incredible commercials and, this year, pits the Atlanta Falcons against the New England Patriots. Yes, we’re talking about the Super Bowl! However, while we can write “Super Bowl” as much as we like in this blog post, social media marketers sadly do not have the same luxury…. continue reading


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