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Social Media Beast Staff Resolutions

The U.S. election, celebrity deaths, me trying to binge watch Game of Thrones with a “too-busy-to-binge-watch” girlfriend. There’s no doubt 2016 has been a roller coaster of emotions. Yet, while many of this year’s ups and downs lie beyond our control, there are parts we do control and wish to improve upon in 2017. The following are the 2017 resolutions of the Beasts: Name: Alli Cundiff Position: Digital Content Strategist 2017 Resolution? “Goals: healthy body, healthy mind, healthy spirit.”  … continue reading

From the Mannequin Challenge to the Election: 2016 Was Weird for Social Media

If 2016 could be summed up in one word it would probably have to be weird. Did social media hit its peak or rather hit an all time low this year? Either way, it certainly showed us that 2016 was by far the weirdest year ever on social media. With instances like mourning the loss of a gorilla, reliving our Pokemon-filled childhood, and the nightmare that was the election, these were the weird trends on social media that made it the… continue reading

Social Media in 2017: Top Trends to Prepare For

2016 was certainly a year for social media trends, good and bad. As we look ahead to 2017, we’ve selected some of the top social media  trends to watch in the new year. Continued Rise of Posting Content in Real Time In 2016 we saw Facebook, Snapchat (or “Snap,” the new name of the company) and Instagram go head to head, debuting and improving features that allow users to experience and engage with content in real time. In 2016 we… continue reading

Holiday Tips: How to Leverage PPC Marketing

As we enter the final stretch of the holiday season, it’s important to note that the holidays can be one of the most profitable periods of the year for brands everywhere. A study by Oracle in 2015 showed that 76% of consumers used the internet for holiday shopping. Prepare for the holidays with these four holiday tips for pay per click (PPC) strategies: Bid on seasonal keywords Start thinking about your budget for the holidays as early as September –… continue reading

Social Media Marketing Strategy: 5 Holiday Tips

As we enter into the ever-exciting holiday season, it is important for brands to stay active on social media, even through the chaos. The holidays are a perfect time for brands to reach out to traditional and unique visitors alike! And remember, the more time we spend with our in-laws, the more we will need to escape to our favorite apps, so be sure you’re seen when we take our break from small talk. Social Media Marketing strategy is essential… continue reading

Understanding Copyright Law for Video Content

You may have noticed many brands took part in The Mannequin Challenge, but most if not all opted to not use the iconic background music track that’s tied to the consumer-facing version of the challenge itself, “Black Beatles” by Rae Sremmurd featuring Gucci Mane. That’s because the song is owned by the music publisher Warner/Chappell (Warner Brothers) and would cost hundreds of thousands of dollars to include in their videos. I don’t know about you, but I can think of… continue reading

A Digital Marketing Internship Experience With SMB: Fall Edition

It’s a sad realization knowing my digital marketing internship is coming to a close at Social Media Beast. Jumping from in-house marketing roles to a social media agency was a whirlwind of an experience. By integrating myself into the marketing team, I formed close-knit relationships with the SMB family. They taught me how to be more well-versed in the digital marketing landscape and agency culture as a whole. It’s hard to condense my four month experience in a single blog… continue reading

Best Social Media Campaigns: Black Friday Edition

With the excitement of Black Friday now over, we here at Social Media Beast love to look back fondly on some of the best social media campaigns during our nation’s most infamous shopping weekend. REI: #OptOutside                       REI’s campaign is brilliant. The company closed down on Thanksgiving and Black Friday to give employees a chance to enjoy the holidays, but their social media campaign urged people to go outside instead… continue reading

Google Algorithm Change: Penguin Is Now Real Time Resulting in Faster Google Penguin Recovery

Updates related to operating systems (OS), iOS apps and android apps are very common. Consumers expect it, anticipate it and often demand it. This is great, because in a world where needs and wants are constantly evolving, the ability to improve and make changes on the fly are essential. Since more products are living online or connected to the internet, updates are required. There is one company whose updates can put businesses on edge and greatly impact websites. Google algorithm… continue reading

How to Optimize Google AdWords in B2B Campaigns: Online Conversion Strategies

B2B campaigns can pose a problem to marketers, particularly in Google AdWords. Unlike B2C campaigns where you can see an immediate return on investment on a single sale, the lifetime value (LTV) for B2B companies often ranges from $20,000 to over $200,000+ and often isn’t directly measurable. Part of the disconnect can be attributed to the niche markets often associated with B2B campaigns – and it’s up to marketers to figure out which search terms to target in order to… continue reading

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