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Posts Tagged social media marketing

Pinterest

Pinterest’s Promoted Videos: What Brands Should Know

Pinterest promoted videos are currently in beta mode, but once officially released to all brands, it could be a game-changer for social media marketers. Video on social media has seen enormous growth this year, so it should come to no surprise that Pinterest is not only testing video ads but also looking to provide a native video player. Pinterest is already a huge platform for online marketing. It helps drive and promote fashion, travel, and food trends by collecting information across… continue reading

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Pin Power: The Ins and Outs of Pinterest for Small Business

With virtual reality, Snapchat, live-streaming, Instagram Stories and tons of other updates in social media releasing constantly, it might be easy to forget about one network: Pinterest. The virtual pinboard application with a social spin might seem “so 2013” to brands always looking to jump on the next big thing. But with 100 million active users – many of whom are pinning items they might one day purchase – Pinterest can be a robust tool for brands to both help their… continue reading

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Win or Lose: The Do’s and Don’ts of Social Media Contests

Social media is a fantastic way to brand yourself, get your business noticed, showcase your products, and much more. Through many different apps and outlets, reaching your target audience is only a photo, status, or double tap away. But how do you further incentivize audiences to interact and gain brand awareness? Easier said than done, but many social media users find success through the use of contests. Sweepstakes, contests, and promotions may be exactly the boost you, your business, and… continue reading

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Instagram for Business: New Changes and What They Mean for Your Brand

500 plus million users, more than 300 million daily active users with 80% of them being outside the US, and over 95 million posts per day, there is no wonder why Instagram is the reigning champion among the social media realm. This photo and video sharing app is more than a simple “like and follow you friends” tool, but also a tool used by brands and business globally to increase and raise brand awareness, generate business, and engage with consumers…. continue reading

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Put a Filter On It: Using Snapchat Geofilters for Your Business’ Next Event

What do venues, neighborhoods, and restaurants all have in common? They (plus any other location Snapchat users congregate) can have a Snapchat Geofilter! There are two types of Snapchat Geofilters: community and on-demand. Think parks, schools, landmarks, and such for the community-based filters. Meanwhile, businesses, special events, and the like live in the on-demand category where branding and logos are a go. So yes, even the mom-and-pop store around the corner can use this feature. Not to mention your nephew,… continue reading

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The Power of the Past: How Nostalgia Marketing is More Prominent Than Its Ever Been

Nostalgia (noun): A sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations. For a generation so obsessed with the future, we’re awfully smitten by the past when it presents itself to us in the right way. And nostalgia is precisely why the past still has such a strong hold on us. Nostalgia has long been an effective marketing approach, capitalizing on people’s longing for the familiar, and sentimental propensities by giving… continue reading

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From Blurry to Bravo: 4 Quick Tips to Achieve Social Media Video Production Success

What does your average Facebook newsfeed experience entail? I wouldn’t be surprised if you described a stream constantly filled with video and GIFs. You might catch a step-by-step video on how to make bacon wrapped asparagus, a live Q&A from the set of an upcoming superhero movie, a GIF of Nene Leakes in a stare off, or a video of a baby laughing for the first time. Let’s identify the trend, shall we? One third of all online activity is… continue reading

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Meet, HeyOrca: A Content Creator’s New Best Friend

At Social Media Beast, the need to optimize our content creation process and allot strategists the necessary time to devote towards successful campaigns is always top of mind. And with a variety of platforms readily available, it can be difficult to land upon a method that remains conscious of budget, workflow and the creative thought process. It became vital for us to narrow in on a tool that would allow strategists to create, review, schedule and share content with clients seamlessly,… continue reading

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When Social Media Turns Customer Service Nays Into Yays

When it comes to customer service, Twitter is the new 1-800 number. Customers are increasingly turning to social media to air their grievances – and excitement – about brands in a very public way. And without a strong social media customer service strategy, these minor problems could soon become viral mayhem. For some brands, adjusting to this new reality has had its growing pains. Only 11 percent of messages to brands get responses. And many of those mentions on Twitter… continue reading

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Statistics That Prove Social Media is Worth Investing In

You probably have a gut feeling that your business should be tweeting or maintain an active Facebook presence. You know social media is a means to open up a dialogue with your audience and advertise your brand – and you probably use it personally to connect with friends. According to Hubspot, 94 percent of marketers agree that social media is important. On the softer side, social media helps business develop one-to-one relationships, boost brand awareness and provide customer service. But… continue reading

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